A brand built around healing
We helped turn Bryna Blum’s personal writings and emerging vision into a coherent brand, published book, digital platform, and growing community for widows and widowers.
The story behind the book
Several years after her husband’s death, Bryna began putting her feelings and experiences on paper. Those private writings eventually became Mourning Pages: A Widow’s Journal of Healing.
As the book developed, Bryna saw the possibility of supporting widows and widowers through reflection, connection, and community. What began as a personal journal became the starting point for something much larger.
Designing the book cover
Bryna prefers clean, modern simplicity and a largely black-and-white palette. The cover needed to reflect the personal nature of her writing while feeling calm, thoughtful, and hopeful. It also needed to avoid clinical or familiar grief imagery. Shown here is the original image created for the book cover.
Creating the visual identity
The book cover established the visual direction for the wider brand. We developed a simple wordmark, accessible typography, and a restrained palette of black, white, grey, and coral.
Together, these elements created a consistent identity across the website, private community, and social content.
Structuring the vision
The brand architecture clarified how Bryna’s related ideas and platforms could work together while retaining their distinct roles.
Bryna Blum is the author, speaker, grief coach, and public voice.
Mourning Pages is the published book at the heart of the brand.
WidowsJournal.com is the digital home for Bryna’s writing, resources, and community.
The Healing Circle is a protected membership area for reflection, journaling, and support, with access personally approved by Bryna.
Social Presence extends Bryna’s voice through public reflection and ongoing outreach.
Supporting a confident handoff
WidowsJournal.com brings public content, private resources, and membership access together in one customized WordPress platform.
Training and ongoing support gave Bryna clear processes for managing the site as content, members, and needs were added.
Publishing workflows
Clear processes for adding Reflections, Journal Prompts, and Bryna’s Musings.Membership support
Guidance for access requests, approvals, member management, and protected content.Ongoing training
Regular sessions to answer questions, review processes, and reinforce the tools used most often.Practical support
Workflows reviewed and documented as new needs developed.Long-term usability
A platform Bryna can manage and continue developing with confidence.
A social presence built around reflection
A custom watercolor and sketch style gives Bryna a recognizable way to share reflections on grief, memory, hope and healing.We create the visuals and help shape concise weekly content that connects the book, public Reflections and the Healing Circle.
Maryle is a creative visionary. She gets to know you and then proceeds to build a website that reflects exactly what you’re trying to convey. I’ve known her in several capacities for years; and as I was writing my book “Mourning Pages, A Widow’s Journal…” I immediately thought of her to build something exactly like I would if I had her talent. She’s the best!
