Tagline
Create a Brand People Trust and a Business That Delivers on It
Brand architecture, website design, and organizational alignment for businesses and mission-driven organizations ready to align what they promise, how they operate, and how they show up in the world.
When brand and operations fall out of alignment
Businesses feel the strain internally when their systems fall out of alignment with the promises they make to the people they serve. In time, customers, clients and the market itself feel that gap as well.
Unclear brand positioning
Organizations often work hard to communicate their value, yet struggle to clearly articulate who they are, who they serve, and what truly sets them apart. Without that clarity, marketing efforts become fragmented and teams move in different directions.Design without strategy
Websites, campaigns, and visual assets may look polished, yet fail to communicate a clear message, support growth, or guide people toward action. Without strategy, design becomes decoration instead of a business tool.Inconsistent messaging
Different departments, leaders, or teams describe the organization in different ways. Over time, that inconsistency weakens trust and makes it harder for audiences to understand what the organization truly stands for.Leadership misalignment
Even strong leadership teams can struggle when assumptions about direction, priorities, or messaging are not fully aligned. When clarity at the top is missing, the confusion quickly spreads throughout the organization.Growth outpaces systems
What worked when the organization was smaller often begins to break down as growth accelerates. Processes become strained, communication slows, and systems that once supported success start creating friction.
Our Focus
Brand Architecture
Positioning and messaging that clarify your value, strengthen trust, and support effective marketing and website communication.
Branding ServicesInternal Alignment
Training leaders and teams to identify and solve missing or broken systems so the internal experience better supports the promises your brand makes.
Systems TrainingDigital & Print Design
Strategic website design and communications that turn strategy into a clear, credible, and cohesive brand presence across digital and print.
Design Services
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}The thinking behind the work
When founders and mission-driven organizations bring their ideas to me, I honor the work they have done, which often represents years of lived experience and purpose. Helping shape that work requires more than website design or messaging; it requires careful listening, thoughtful strategy, and respect for the responsibility involved.
Maryle Malloy
Founder, Wide Web Advisor, LLCI believe the work we do is sacred territory. It deserves care, discernment, and respect for what people have built.
Select website projects
Over the past year, we’ve done over 20 website and brand projects with Maryle. In each project she brought a fresh perspective and infectious energy, which pushed us all to be more creative. I am grateful I’ve had the opportunity to work with her on so many projects.
4-hour discovery and solutions package
This package is designed for businesses and organizations that need clarity, an experienced perspective, and a practical way forward. You come with the issue that feels most pressing. From there, we take a closer look, distill what matters most, and uncover any hidden factors that may be affecting the situation. Once the issue is more clearly defined, I conduct the necessary research and propose a solution.
The discovery session
Discovery Conversation (90 minutes)
During the first hour we begin the discovery conversation, examining the challenge you are experiencing and clarifying the underlying concerns.During the next 30 minutes we define the focus for the strategic consulting work and determine the issue most likely to influence the larger picture.
The cost
The 4-Hour Strategic Consulting Package is $3,000.
The package includes discovery, independent research, strategic analysis, and a final consulting session with recommendations.
Before consulting engagements are contracted, a complimentary 15-minute introductory call with Maryle is scheduled to discuss the challenge you are facing and determine whether the consulting package would be helpful.
If the engagement is appropriate and you wish to proceed, a consulting agreement will be provided and the Discovery session scheduled.
The timeline
Most Strategic Consulting Packages are completed within two weeks.
Defining the focus
Not every organization arrives with a clearly defined problem. Many founders and leaders are experiencing several issues at once.
During this phase we identify the issue most likely to influence the larger picture and establish that as the focus of the consulting engagement. This allows the research and strategy development to concentrate on the area most likely to create meaningful progress.
Research and development
Following the Discovery session, Maryle conducts independent research and analysis based on the issue identified.
This work may include reviewing existing brand materials, website structure and messaging, market positioning, organizational communication, or operational systems, depending on the challenge being addressed
The goal is to develop a clear strategic perspective and practical recommendations that can move the organization forward.
Review and next steps
The final 90-minutes is a strategic consulting session where the findings and recommendations are presented.
During this conversation we review the key observations, discuss the strategic direction, and answer any questions you may have about implementation or next steps.
Select branding projects
