We've redefined the agency model

Deep insight, heightened awareness, more choices, and faster delivery for our clients, our agency, and our collaborative partners.

A different approach to consulting

The initial consultation is led by founder Maryle Malloy, drawing on more than four decades of experience in management, branding, marketing, and organizational development. Wide Web Advisor then determines the appropriate path and remains the client’s primary point of contact throughout the engagement.

Recommendations are grounded in a clear understanding of your organization, your sector, and the practical challenges involved in implementation. 

A collaborative model

After meeting with a client, if we determine that additional expertise would better serve their needs, we bring one or more trusted collaborative partners into the engagement.

Our collaborative model gives clients access to a wider range of expertise without pretending it all sits under one roof. The client decides whom to engage, what to approve, and how to proceed.

4 people looking at computers and talking during a meeting

What guides us

"I believe the work we do is sacred territory. It deserves care, discernment, and respect for what people have built."

When founders and mission-driven organizations come to us, we respect what they have built and the years of experience, conviction, and purpose behind it. Our role begins with careful listening, thoughtful judgment, and respect for the responsibility entrusted to us.

Maryle Malloy, Founder | Wide Web Advisor, LLC

Service areas

Consulting: Business direction, strategic planning, technology, AI, cybersecurity, and implementation.

Brand Architecture: Positioning, messaging, identity, market strategy, and brand systems.

Creative Production: Campaigns, websites, digital and print materials, media, publications, and events.

Organizational Alignment: Leadership, culture, communication, performance systems, and training.

Who we serve

We work with funded startups, established businesses, professional practices, nonprofits, and organizations preparing for growth or change.

  • Healthcare
  • Alternative Medicine
  • Veterinary
  • Professional Services
  • Nonprofits
  • Technology
  • Creatives
  • Agencies
  • Authors and Publishers
  • Entrepreneurs and Founders
  • Faith-Based Organizations
  • Consumer Services

Latest resources

Original eBooks, practical guidance, and informed perspectives for leaders addressing brand, business, organizational, and communication challenges.

  • Cover for Brand Clarity eBook
View our latest selection of eBooks