Beautiful Brands.
Aligned Organizations.
Brand architecture, design, and organizational alignment for founders, businesses, and mission-driven organizations.
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}When brand and operations fall out of alignment
When brand and operations fall out of alignment, businesses and organizations begin to feel the strain internally and externally.e
Unclear brand positioning
Organizations often work hard to communicate their value, yet struggle to clearly articulate who they are, who they serve, and what truly sets them apart. Without that clarity, marketing efforts become fragmented and teams move in different directions.Design without strategy
Websites, campaigns, and visual assets are created with good intentions, but without a strategic foundation. The result may look polished, yet it fails to communicate a clear message or move the organization forward.Inconsistent messaging
Different departments, leaders, or teams describe the organization in different ways. Over time, that inconsistency weakens trust and makes it harder for audiences to understand what the organization truly stands for.Leadership misalignment
Even strong leadership teams can struggle when assumptions about direction, priorities, or messaging are not fully aligned. When clarity at the top is missing, the confusion quickly spreads throughout the organization.Growth outpaces systems
What worked when the organization was smaller often begins to break down as growth accelerates. Processes become strained, communication slows, and systems that once supported success start creating friction.
Our focus
Brand Strategy
Positioning, messaging, and brand structure that help your business connect with the hearts and minds of the people it is meant to serve
Branding ServicesInternal Alignment
Improve performance and employee satisfaction with The Alignment Blueprint™, training leaders and teams to identify and solve any problem.
Systems TrainingDesign
Creating websites and communications that translate strategy into clear, cohesive visual expression across digital and print touchpoints.
Design Services
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}The thinking behind the work
When founders and mission-driven organizations bring their ideas to me, I honor the work they have done, which often represents years of lived experience and purpose. Helping shape that work requires more than design or messaging; it requires careful listening, thoughtful strategy, and respect for the responsibility involved.
Maryle Malloy
Founder, Wide Web Advisor, LLCI believe the work we do is sacred territory. It deserves care, discernment, and respect for what people have built.
Select website projects
Over the past year, we’ve done over 20 website and brand projects with Maryle. In each project she brought a fresh perspective and infectious energy, which pushed us all to be more creative. I am grateful I’ve had the opportunity to work with her on so many projects.
Strategic Discovery and Solutions Package
Not every project begins with a full engagement. For businesses and organizations that need clarity, direction, or a strategic sounding board, the Strategic Discovery and Solutions Package offers a practical place to start.
Discovery Session
Discovery Conversation (90 minutes)
During the first hour we begin the discovery conversation, examining the challenge you are experiencing and clarifying the underlying concerns.During the next 30 minutes we define the focus for the strategic consulting work and determine the issue most likely to influence the larger picture.
Defining the Strategic Focus
Not every organization arrives with a clearly defined problem. Many founders and leaders are experiencing several issues at once.
During this phase we identify the issue most likely to influence the larger picture and establish that as the focus of the consulting engagement. This allows the research and strategy development to concentrate on the area most likely to create meaningful progress.
Research and Strategic Development
Following the Discovery session, Maryle conducts independent research and analysis based on the issue identified.
This work may include reviewing existing brand materials, websites, messaging, organizational structure, market positioning, or operational systems depending on the challenge being addressed.
The goal is to develop a clear strategic perspective and practical recommendations that can move the organization forward.
Strategic Review and Q&A
The final 90-minutes is a strategic consulting session where the findings and recommendations are presented.
During this conversation we review the key observations, discuss the strategic direction, and answer any questions you may have about implementation or next steps.
What Is the Cost?
The 4-Hour Strategic Consulting Package is $3,000.
The package includes discovery, independent research, strategic analysis, and a final consulting session with recommendations.
Before consulting engagements are contracted, a complimentary 15-minute introductory call with Maryle is scheduled to discuss the challenge you are facing and determine whether the consulting package would be helpful.
If the engagement is appropriate and you wish to proceed, a consulting agreement will be provided and the Discovery session scheduled.
What Is the Timeline?
Most Strategic Consulting Packages are completed two weeks
Select branding projects
