Case Studies and Resources
Develop a brand identity for a new product line for Flower Essence Energy. FEE is a small business founded in 1993 by Maggie Smith, a nationally recognized and respected aromatherapist, teacher and speaker. Maggie specializes in the creation of flower essences using plant matter from around the world.
NEW MEXICAN KENNELS
New Mexican Kennels was the first boarding kennel in the state of New Mexico, founded in 1951, it was vital for them to convey the message that they are in touch with the needs of today’s pet owner. The owners wanted a bright, fresh, modern, responsive, user-friendly website and updated marketing collateral.
CHARITY EVENT BRANDING
Develop a brand identity and marketing collateral for the Rio Grande Kennel Club’s 100th Dog Show and Charity Auction. The work product would serve as the foundation for the promotion of the club’s Charity Auction to raise $40,000 for the purchase of Pet Disaster Relief Trailers for the State of New Mexico.
Discovery is a combination of consulting and research. It is a critical component of the brand development process. Before we proceed to the design phase for a custom-built website or provide digital marketing solutions, we conduct Discovery. This process ensures that your UVP (unique value proposition) is defined and the Customer Personas we create will direct your brand’s message to the right audience and connect with them on every level.
Customer Persona Workbook
A customer persona, aka a customer avatar, is a fictional character that represents your ideal customer. This fictional person (persona) helps you understand the motivating beliefs, fears, and secret desires that influence your customer’s buying decisions. The persona(s) you develop, help you to fine-tune your marketing efforts. This is the same workbook we use with our clients to develop their Customer Personas.
Purchase Maryle's Book
The Golden Retriever, An Owners Survival Guide received a Dog Writers of America Award in 2004. 16 years later, it is still relevant.
Written shortly after 9/11, it contains a chapter on Golden Retrievers as search and rescue dogs and features the famous photo taken by the Navy of a Golden participating in rescue efforts.