PAY-PER-CLICK ADVERTISING

Pay-Per-Click Defined

PPC (Pay-Per-Click) are ads published on major internet search engines (i.e. Google and Bing) to drive traffic to websites. The advertiser only pays when the ad is clicked, hence the term pay-by-click.

Take a look inside the Playbook. You’ll see how our holistic approach to PPC management ensures tracking analytics are set up correctly, that your landing pages are helping boost your quality scores, and more…

A Holistic Approach

As with most of our services, we take a holistic approach to PPC management. We ensure tracking analytics are set up correctly, that your landing pages are helping boost your quality scores (which helps lower your cost per click), and we provide feedback on how we can further improve your conversion funnel to get the best return on your investment.

Shown below are one-word descriptions of what we include in our PPC services. Download our PPC Playbook for specific information on each component. 

  • Tracking
  • Keyword Selection
  • Competitors
  • Quality Scores
  • PPC Match Types
  • Negative Keywords
  • Bid Adjustments
  • Managing by Device
  • Time of Day/Day of Week Adjustments
  • Ad Creation
  • Add Variations
  • Display Network
  • Remarketing
  • Proprietary Reporting Tools