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Pay-Per-Click Advertising

Turnkey Digital Marketing Services

Don’t stop here. Download our PPC Playbook and see what you can expect from our process for each of the components listed here. 

What is PPC

PPC (Pay-Per-Click) are ads published on major internet search engines (i.e. Google and Bing) to drive traffic to websites. The advertiser only pays when the ad is clicked, hence the term pay-by-click.

Holistic approach to PPC

As with most of our services, we take a holistic approach to PPC management. We ensure tracking analytics are set up correctly, that your landing pages are helping boost your quality scores (which helps lower your cost per click), and we provide feedback on how we can further improve your conversion funnel to get the best return on your investment.

Shown below are one-word descriptions of what we include in our PPC services. Download our PPC Playbook for specific information on each component. 

  • Tracking
  • Keyword Selection
  • Competitors
  • Quality Scores
  • PPC Match Types
  • Negative Keywords
  • Bid Adjustments
  • Managing by Device
  • Time of Day/Day of Week Adjustments
  • Ad Creation
  • Add Variations
  • Display Network
  • Remarketing
  • Proprietary Reporting Tools

 

Free Strategy Session

A free 30-minute call with marketing guru Maryle Malloy. 

Call Us

(833) 263-7387

Email Us

[email protected]idewebadvisor.com