Google Analytics FAQs

Its overall purpose is to help website owners properly understand how visitors and other factors impact website performance.

It helps the website owners understand;

• User experience
• Effectiveness of website UI, elements
• Effectiveness of marketing campaigns
• Identifying areas of improvement
• Make data-driven decisions for improving their online presence

Google Analytics uses a JavaScript measurement code snippet, also known as a ‘tag’, embedded on your website or app to collect valuable data on visitor activity. With each visitor landing on your site, this tag captures anonymous user data that describes their interaction. Discover the number of visitors to your site, which pages are most viewed, how many visitors subscribed to your newsletter or made a purchase, and much more through your Google Analytics account.

Additionally, Google Analytics gathers information on browser, device, operating system, and traffic source, providing an in-depth understanding of your website visitors. This powerful tool is available as a SaaS tool and can be seamlessly integrated with your site or app using Google Tag Manager.

The most important metrics/reports vary from company to company. In fact, they keep changing as the company’s positioning and priorities evolve. Regardless, here’s a list of important metrics and reports commonly used by all organizations:

• Traffic acquisition report
• Behavior reports
• Conversion reports
• Multichannel funnel reports
• Ecommerce Purchases reports

Website owners need to review the metrics and reports in Google Analytics and determine which are most relevant to their business.

#1 – Google Analytics is FREE

#2 – Google Analytics Account (GA4) is simple to set up (we do it for you as part of our design package.) It enables codeless tracking for ease of use. GA4 comes with a brand new feature called “Enhanced Measurement,” which allows you to leverage “codeless tracking” for events like:

• Page views
• Scrolls
• Outbound clicks
• Site search (was also available in Universal Analytics)
• Video engagement and
• File downloads

#3 – Google Analytics data can be used directly in Google Ads. Both Google Analytics and Google Ads use the same data categorization, allowing you to use your GA data directly in Google Ad Manager to optimize your paid advertising campaigns.

#4 – GA4 aims to safeguard visitor privacy. Google Analytics 4 addresses privacy concerns in the EU and other countries. Unlike its predecessors, GA4 neither logs nor stores the IP address of your device, thereby eliminating one of the biggest user concerns. Also, GA4 is designed to function without third-party cookies, another step towards safeguarding privacy.

#5 – GA4’s event-based model offers higher flexibility. Customer journeys and user behaviors are complicated. A person may access a business’ website from multiple browser-device-OS permutations and combinations throughout various phases of their journey. The event-based model of GA4 transfers the session logic, data structure, and reporting at large.

All users interactions are processed as autonomous events and reflected in default/customized Google Analytics dashboards based on the below categories:

1. Automatically Collected Events
2. Google Recommended Events
3. Enhanced Measurement Events 
4. Custom Events

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Google Analytics allows its users to choose various goals for tracking purposes and analyze how well their website is performing with respect to the goals.

While you can set up a variety of goals, here are some common goals tracked by almost every website owner:

• Completed purchases
• Contact form submissions
• Newsletter sign-ups
• Downloading a PDF
• Clicking a button

These are just a few examples of goals you can track on Google Analytics to measure your success and make informed decisions.

Google Analytics helps you collect and analyze a variety of data belonging to your visitors including:

1. Demographic data
2. Website traffic sources
3. User behavior