If you’re just beginning to ramp up your holiday marketing strategies, it turns out you should have already begun. Don’t beat yourself up, make a hot cup of tea and take two minutes to read these 8 tips from some industry experts.
Retailers increase their email frequency to their subscribers by roughly 50% during November and December
Source: Chad White, Resource Director – Litmus
JUST DO IT
The # 1 cause of chaos in preparing any campaign is when you get a late start.
Source: Jamie Turner, CEO 60 Second Marketer
SOMETHING IS BETTER THAN NOTHING
The holidays will very well be your peak season. This is when your focus should be on operations and execution.
Source: Jason Dea, Director of Product Marketing – Intelex Technologies
CREATE A THREE-MONTH CALENDAR
Print out a three-month calendar and work backwards to identify when promotional graphics need to be created, when email copy needs to be written, and when emails need to go out.
Source: Richard Lazazzera, Founder, A Better Lemonade Stand
GIVE YOUR SITE A FESTIVE LOOK
Giving your site a festive, holiday feel tends to heighten the emotional shopping experience, which can boost conversions.
Source: Ryan BeMiller, Founder – Shopping Signals
MAKE CUSTOMER LOYALTY A PRIORITY
Using retention tactics like a loyalty program as part of your holiday promotion helps you now, and in a slower Q1
Source: Alex McEachern, Loyalty Marketing Specialist – SweetTooth
OFFER A SERVICE THAT RELIEVES STRESS FOR YOUR CUSTOMER
I can’t tell you how many years I’ve confined my gift search to one or two stores, simply because they were offering fast shipping, or because I knew the item would arrive wrapped to perfection.
Source: Ashley Suarez Wood, Content Marketer – Parklane
FOCUS ON STANDING OUT
Discounting is an option, but a much better one is humor, newly released products, or a compelling story line.
Source: Andrew Youderian, Founder, EcommerceFuel
If you’re “in the weeds” with your marketing, reach out to us, we’ll be happy to discuss our digital marketing options.