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If you’re just beginning to ramp up your holiday marketing strategies, it turns out you should have already begun. Don’t beat yourself up, make a hot cup of tea and take two minutes to read these 8 tips from some industry experts.

PLAN NOW

Retailers increase their email frequency to their subscribers by roughly 50% during November and December

Source: Chad White, Resource Director – Litmus

JUST DO IT

The # 1 cause of chaos in preparing any campaign is when you get a late start.

Source: Jamie Turner, CEO 60 Second Marketer

SOMETHING IS BETTER THAN NOTHING

The holidays will very well be your peak season. This is when your focus should be on operations and execution.

Source: Jason Dea, Director of Product Marketing – Intelex Technologies

CREATE A THREE-MONTH CALENDAR

Print out a three-month calendar and work backwards to identify when promotional graphics need to be created, when email copy needs to be written, and when emails need to go out.

Source:  Richard Lazazzera, Founder, A Better Lemonade Stand

 GIVE YOUR SITE A FESTIVE LOOK

Giving your site a festive, holiday feel tends to heighten the emotional shopping experience, which can boost conversions.

Source: Ryan BeMiller, Founder – Shopping Signals

MAKE CUSTOMER LOYALTY A PRIORITY

Using retention tactics like a loyalty program as part of your holiday promotion helps you now, and in a slower Q1

Source: Alex McEachern, Loyalty Marketing Specialist – SweetTooth

OFFER A SERVICE THAT RELIEVES STRESS FOR YOUR CUSTOMER

I can’t tell you how many years I’ve confined my gift search to one or two stores, simply because they were offering fast shipping, or because I knew the item would arrive wrapped to perfection.

Source: Ashley Suarez Wood, Content Marketer – Parklane

FOCUS ON STANDING OUT

Discounting is an option, but a much better one is humor, newly released products, or a compelling story line.

Source: Andrew Youderian, Founder, EcommerceFuel

If you’re “in the weeds” with your marketing, reach out to us, we’ll be happy to discuss our digital marketing options.