BRANDING PACKAGES

Identity Package

Through the Discovery process, we help you gain clarity on your business and your ideal customer. Based on that information, we develop your brand’s visual identity with a new logo, tagline, typography, color palette, and graphic ideas. The end result is a brand identity with a message that connects your brand with the hearts and minds of your audience.

LOGO

We create a new logo or update your current logo.

 

TAGLINE

Your new tagline defines the purpose of your business in 10 words or less.

BRAND GUIDLINES

We’ll define the color palette, typography and graphic styles for your new brand identity. They’ll be presented on a “Branding Board, which is the guide you or your team will use to create marketing collateral for print or = color codes and typography for use on the web.

Refresh Package

During our multiple sessions, we’ll develop or revamp your UVP (unique value proposition) and your Customer Avatars. If you don’t have a Customer Avatar, we’ll send you our Customer Avatar Workbook. Once you’ve completed that, we’ll work through it together to ensure that the avatars are complete and accurately reflect your target audience.

 

  • Vision Statement to guide your company culture
  • A Unique Value Proposition which sets you apart from the competition
  • A compelling Brand Idea to define your position in the marketplace.
  • A Website Evaluation and recommendations to reach your target market and improve conversions.
  • A Social Media Analysis
  • A Brand Implementation Plan.
PREPARATION

Preparation: We send you our BRAND-Refresh questionnaire. Completing this information is a critical component in helping us both gain clarity. We recommend you spend a couple of hours completing the information. After you return it to us, we’ll schedule a 90-minute video call with you. During the call, we’ll “dig deep” into your responses and make adjustments we agree upon.

Preparation time is devoted to gathering information before our first major strategy session. Calls are recorded and you receive an mp4 recording after each session.

CONSULTING

Consulting:  We will schedule as many consulting sessions with you as necessary to ensure that we have all the information we require to proceed with our in-depth research. During these sessions, we’ll develop or revamp your UVP (unique value proposition) and your Customer Avatars. If you don’t have a Customer Avatar, we’ll send you our Customer Avatar Workbook. Once you’ve completed that, we’ll work through it together to ensure that the avatars are complete and accurately reflect your target audience.

Calls are recorded and you receive an mp4 recording after the session.

RESEARCH

We’re working hard on your behalf. We will review entire brand identity including your logo, printed marketing materials, and your website’s design and content. Our social media experts will look at your current marketing initiatives as well as your presence on the web as it relates to SEO and PPC.

SOLUTIONS

The good stuff. We present your BRAND-AID Solutions Report via online conference. This report will contain all of our recommendations for rebranding your business.

What’s next?

Accompanying your BRAND-AID Report will be a Proposal for Services. The Proposal will highlight the services recommended in your Report.

Visit our Services page for a list of all our Services.

Because you have a complete roadmap for rebranding in your Solutions Report, you may choose to implement the changes in-house, hire a vendor of your choice, or hire us to rebrand your business.

We find that most people are so pleased with our Discovery process that they hire us to complete their rebranding project.

Thrive Package

We’ve combined our 3-week Elevate Business Consult with our Brand Refresh to offer clients who are concerned about the growth of their business or the toll that running a business is taking on them personally. Combining these two services offers clients a fresh start, with plans, strategies, and deliverables to THRIVE. 

  • Get to the root cause of why your business isn’t performing to your expectations
  • We’ll diagnose your business and prescribe specific tactics, tools, and techniques to help you achieve your business thrive
  • We’ll coordinate with your Elevate Business Guide and help you take the next step in building a powerful brand identity
  • Brand Discovery; a series of consulting sessions, where we map out the specific scope of your project
  • A Website Evaluation and recommendations to reach your target market and improve conversions
  • A Social Media Analysis
  • Brand Strategy

 

ELEVATE CONSULTING SESSIONS

Preparation: You complete the Elevate Business Questionnaire. Schedule your pre-session call with a Client Success Guide. Once you have completed the 3-week intensive with Elevate and received your recommendations/plan, you’re ready for Step 2.

Please note that we are happy to sit in on any of your Elevate sessions and will remain in close contact with them to follow your progress.

BRAND CONSULTING

We will schedule as many consulting sessions with you as necessary to ensure that we have all the information we require to proceed with our in-depth research. During these sessions, we’ll develop or revamp your UVP (unique value proposition) and your Customer Avatars. If you don’t have a Customer Avatar, we’ll send you our Customer Avatar Workbook. Once you’ve completed that, we’ll work through it together to ensure that the avatars are complete and accurately reflect your target audience.

Calls are recorded and you receive an mp4 recording after the session.

RESEARCH

We’re working hard on your behalf. We will review entire brand identity including your logo, printed marketing materials, and your website’s design and content. Our social media experts will look at your current marketing initiatives as well as your presence on the web as it relates to SEO and PPC.

SOLUTIONS

The good stuff. We present your Solutions Report via online conference. This report will contain all of our recommendations for rebranding your business.

What’s next?

Accompanying your BRAND-AID Report will be a Proposal for Services. The Proposal will highlight the services recommended in your Report.

You now possess a complete roadmap for rebranding your business! We hope you’ll hire us to provide the deliverables, but if not, you’ll have everything you need to implement the plan in-house.