BRAND-AID VISUAL IDENTITY
PHASE 2 – VISUAL IDENTITY
This is the phase our clients enjoy the most. We define your visual identity with a new logo, tagline, typography, color palette, and graphic ideas that will resonate with your type of business and connect your brand with the hearts and minds of your audience.
We create a new logo or update your current logo.
Your new tagline defines the purpose of your business in 10 words or less.
We’ll define the color palette, typography and graphic styles for your new brand identity. They’ll be presented on a “Branding Board, which is the guide you or your team will use to create marketing collateral for print or = color codes and typography for use on the web.
The owner of Karina Boutique in New Jersey approached us for help to determine the feasibility of creating a new online store featuring some of the products found in her brick and mortar location.
We entered into a Discovery agreement with her which included consulting, research on the feasibility of the online store as well as digital marketing strategies to promote the online store. At the completion of the Discovery process, we provided her with a comprehensive Solutions Report that included solutions for the website, digital marketing strategies and a Proposal for Services.
Shortly thereafter, we entered into an agreement to design and develop her new E-Commerce website on the Shopify platform. Our client’s budget did not allow for us to custom design the site, so we searched for and purchased a Shopify theme to save money.
The client was quite knowledgeable and interested in participating in the process. She hired professional models and a photographer which served her well in engaging her audience. She was also instrumental in uploading the items for sale to her shop, which reduced the cost on our end.
Finally, the Digital Solutions report we provided gave her a marketing roadmap for her social media and email marketing campaigns.
BRAND-AID PHASE 2
- Logo and Tagline
- Color Palette
- Branding Guidlines
MONTHLY MARKETING DIGEST
In the September Marketing Digest, we focus on COLOR. You’ll learn how color impacts your audience’s perception of your brand, how color affects our emotions, the impact of color on conversions, choosing colors that best suit your business, and more. The Digest includes two PDF articles available for download. Enjoy!